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SAS Customer Intelligence Tools

Titlul Nivel Formatul cursurilor
SAS Customer Intelligence 360 Learning Portal
The SAS Customer Intelligence 360 learning subscription provides access to all available e-learning for the suite of SAS Customer Intelligence 360 products, as well as for SAS Intelligent Decisioning (for Marketing). The subscription enables you to access the SAS Customer Intelligence 360 Learning Portal, which is your gateway to the e-learning courses and a selection of free tutorial videos.

0 Niciun nivel e-Learning
SAS Real-Time Decision Manager: Creating and Managing Campaigns
This course provides an overview of SAS Real-Time Decision Manager 6.5 and prepares you to construct inbound marketing decisions using the solution.

2 Nivel de bază Live Web Classroom e-Learning
SAS Marketing Automation: Diseño y Ejecución de Campañas
Este curso le muestra cómo diseñar y ejecutar campañas de marketing con SAS Customer Intelligence Studio 6.5. En concreto, aprenderá cómo crear una campaña, trabajar con nodos para definir el público de la campaña, configurar un nodo de comunicación, asignar ofertas a grupos y programar y ejecutar una campaña. El curso también trata sobre cómo crear diferentes tipos de subgrupos cuando se crea la población objetivo, configurar el test A / B y se trabaja con grupos que tienen asuntos diferentes.

2 Nivel de bază Live Web Classroom e-Learning
SAS Marketing Optimization: Maximizing Campaign Efficiency
This course teaches you how to use SAS Marketing Optimization 6.5, develop marketing scenarios, and interpret the results of the optimization analysis.

The self-study e-learning includes:

  • Annotatable course notes in PDF format.
  • Virtual Lab time to practice.

2 Nivel de bază Live Web Classroom e-Learning
SAS Marketing Automation: Defining the Data and Structure for Campaigns
This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.5 environment.

The self-study e-learning includes:

  • Annotatable course notes in PDF format.
  • Virtual Lab time to practice.

3 Nivel mediu e-Learning
SAS Real-Time Decision Manager: Creating Resources for Inbound Campaigns
This course provides an overview of SAS Real-Time Decision Manager 6 and prepares you to build the resources needed to construct inbound marketing decisions using the solution. You can purchase Virtual Lab time to complete the practice exercises within the e-learning course.

3 Nivel mediu e-Learning
Designing the Database to Support SAS Marketing Automation Free e-learning
This course prepares you to optimally design a database to support SAS Marketing Automation.

3 Nivel mediu e-Learning
SAS Marketing Automation: Advanced Campaign Design
This course consists of a collection of videos covering advanced topics in SAS Marketing Automation. Specifically, you learn how to create, execute, and evaluate advanced campaign scenarios. The library format of the course, along with the discrete nature of each topic, gives you the flexibility to explore the following topics in any order you choose:
  • campaign design principles and best practices
  • the Common Data Model
  • advanced use of calculated data items
  • advanced use of custom details
  • custom SAS processing in Marketing Automation
  • cross campaign prioritization
  • advanced reporting
  • advanced use of treatments
  • seed lists
  • scheduling
  • defining and refining output
  • alerts and notifications.

3 Nivel mediu e-Learning
SAS Marketing Automation: Administration
This course provides the detailed administrative knowledge and skills that you need in order to maintain, customize, tune, and troubleshoot an existing implementation of SAS Marketing Automation.

3 Nivel mediu e-Learning
Managing and Using the SAS Customer Intelligence Common Data Model Free e-learning
The SAS Customer Intelligence common data model consists of tables that contain information about targeted customers, campaigns, and communications for reporting and follow-up marketing activities. The model also provides operational functionality that maintains real-time customer contact and response history data. For many administrators and users, the common data model is not fully understood. This course demystifies the common data model by presenting an in-depth explanation of its structure, use, and customization.

3 Nivel mediu e-Learning
SAS Real-Time Decision Manager: Administration
This course provides the detailed information and teaches you the skills that you need to perform administrative tasks for an existing implementation of SAS Real-Time Decision Manager.

3 Nivel mediu e-Learning