SAS Customer Intelligence Tools

Title Level Training Formats
SAS 360 Discover: Working with Digital Data
This self-paced e-learning prepares you to work with the data exported from SAS 360 Discover. The course combines conceptual videos, demonstrations, and informal quizzes.

0 No level e-Learning
SAS 360 Engage: Planning and Delivering Targeted and Personalized Digital Content
This course prepares you to develop and distribute targeted promotional creative content to omni-channels (web, mobile apps, email, and so on). The course combines conceptual videos and demonstrations, simulated practice using the software, and informal quizzes.

1 Beginner e-Learning
SAS Marketing Optimization: Maximizing Campaign Efficiency
This course teaches you how to use SAS Marketing Optimization 6.5, develop marketing scenarios, and interpret the results of the optimization analysis.

2 Fundamental Live Web Classroom
SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns
This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6.5. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.

2 Fundamental Live Web Classroom
SAS Real-Time Decision Manager: Creating and Managing Campaigns
This course provides an overview of SAS Real-Time Decision Manager 6.5 and prepares you to construct inbound marketing decisions using the solution.

2 Fundamental Classroom Live Web Classroom
SAS 360 Plan
This course prepares you to develop, execute, and manage marketing strategies and plans. You learn how to accelerate, automate, and streamline planning using features related to financial management, workflows, and asset management. The course consists of conceptual videos, demonstrations, and informal quizzes.

2 Fundamental e-Learning
SAS Marketing Automation: Defining the Data and Structure for Campaigns
This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.5 environment.

3 Intermediate Live Web Classroom
SAS Marketing Automation: Administration
This course provides the detailed administrative knowledge and skills that you need in order to maintain, customize, tune, and troubleshoot an existing implementation of SAS Marketing Automation.

3 Intermediate e-Learning
Managing and Using the SAS Customer Intelligence Common Data Model Free e-learning
The SAS Customer Intelligence common data model consists of tables that contain information about targeted customers, campaigns, and communications for reporting and follow-up marketing activities. The model also provides operational functionality that maintains real-time customer contact and response history data. For many administrators and users, the common data model is not fully understood. This course demystifies the common data model by presenting an in-depth explanation of its structure, use, and customization.

3 Intermediate e-Learning
SAS Marketing Automation: Advanced Campaign Design
This course consists of a collection of videos covering advanced topics in SAS Marketing Automation. Specifically, you learn how to create, execute, and evaluate advanced campaign scenarios. The library format of the course, along with the discrete nature of each topic, gives you the flexibility to explore the following topics in any order you choose:
  • campaign design principles and best practices
  • the Common Data Model
  • advanced use of calculated data items
  • advanced use of custom details
  • custom SAS processing in Marketing Automation
  • cross campaign prioritization
  • advanced reporting
  • advanced use of treatments
  • seed lists
  • scheduling
  • defining and refining output
  • alerts and notifications.

3 Intermediate e-Learning
SAS 360 Discover: Data Collection Settings and Rules
This self-paced learning prepares you to control settings and build basic and advanced configurations for SAS 360 Discover. The course combines conceptual videos and demonstrations, simulated practice using the software, and informal quizzes.

3 Intermediate e-Learning
Designing the Database to Support SAS Marketing Automation Free e-learning
This course prepares you to optimally design a database to support SAS Marketing Automation.

3 Intermediate e-Learning
SAS Real-Time Decision Manager: Administration
This course provides the detailed information and teaches you the skills that you need to perform administrative tasks for an existing implementation of SAS Real-Time Decision Manager.

3 Intermediate e-Learning