SAS Real-Time Decision Manager: Creating Resources for Inbound Campaigns

This course provides an overview of SAS Real-Time Decision Manager 6 and prepares you to build the resources needed to construct inbound marketing decisions using the solution.

Learn how to

• Navigate the SAS Real-Time Decision Manager interface.
• Create campaign definitions, identifiers, events, reply definitions, and other resources needed to build and implement inbound campaigns.

Who should attend

Advanced campaign designers and others responsible for creating resources needed to design and implement marketing campaigns using SAS Real-Time Decision Manager

Formats available	Duration
e-Learning:	7 hours/180 day license

Before taking this course, you should know how to do the following using SAS Real-Time Decision Manager 6:

• Navigate the SAS Customer Intelligence Studio interface.
• Create campaigns and diagrams using SAS Real-Time Decision Manager.
• Create treatments.
• Arbitrate treatments.
• Create history campaigns.

You can gain this knowledge by taking the SAS Real-Time Decision Manager: Creating and Managing Campaigns course.

This course addresses SAS Customer Intelligence Tools, SAS Real-Time Decision Manager software.

Course Introduction

Business Context Concepts

Custom Details, Custom Detail Tags, and Custom Detail Groups

Campaign Definitions

Identifiers

Events

Reply Definitions

Response Definitions

Data, Web, and SAS Processes

Business Rules

Models

Global Contact Rules

Self-Learner Processes

Global Variables