This course provides you with an overview of the SAS Customer Intelligence 360 data tables and data concepts. You learn about the two main data models: the Unified Data Model, or UDM, and the Common Data Model, or CDM. You are given an overview of data concepts such as contacts, responses, and conversions in order to use the data for targeting and analysis purposes.

Learn how to

• Access and use the data models for analysis and targeting purposes.
• Interpret the content of the data tables.

Who should attend

Data managers, data administrators of SAS Customer Intelligence 360, and marketing analysts who want to understand and use the the SAS Customer Intelligence 360 data models

Formats available	Standard Duration
e-Learning:	2.5 hours/180 day license	System Requirements

You should be familiar with SAS 360 Engage or SAS 360 Discover (or both) before taking this course and have a role that involves using the downloaded data for analysis or targeting purposes.

This course addresses SAS Customer Intelligence 360 software.

This course addresses SAS Customer Intelligence tools and SAS Customer Intelligence 360 software.

Introduction to the Data Models and Tables

• Overview of the data models.

SAS 360 Discover UDM Tables

• How to learn about the SAS 360 Discover UDM tables.

Identity UDM Tables (future)

• Identity service.
• Identity tables.

Data Concepts

• Contacts and responses.
• Occurrences.
• Response tracking codes.
• Conversions.

SAS 360 Engage UDM Tables

• Task detail tables.
• Activity detail tables.
• Direct Marketing and External Task detail tables.
• Email detail tables.
• Mobile detail tables.

Metadata UDM Tables (future)

• Overview of content within metadata tables.

The Common Data Model (CDM)

• Introduction to the CDM.
• Overview of the CDM tables.
• Loading data to the CDM.