SAS® Customer Intelligence 360 Data Tables and Concepts
This course provides you with an overview of the SAS Customer Intelligence 360 data tables and data concepts. You learn about the two main data models: the Unified Data Model, or UDM, and the Common Data Model, or CDM. You are given an overview of data concepts such as contacts, responses, and conversions in order to use the data for targeting and analysis purposes.Learn how to
Who should attendData managers, data administrators of SAS Customer Intelligence 360, and marketing analysts who want to understand and use the the SAS Customer Intelligence 360 data models
You should be familiar with SAS 360 Engage or SAS 360 Discover (or both) before taking this course and have a role that involves using the downloaded data for analysis or targeting purposes.
This course addresses SAS Customer Intelligence 360 software.
This course addresses SAS Customer Intelligence tools and SAS Customer Intelligence 360 software.
Introduction to the Data Models and Tables