This course teaches you how to use SAS 360 Engage: Optimize to develop optimization scenarios and interpret the results.

Learn how to

• Describe the required structure and content of optimization input data.
• Specify optimization objective settings.
• Define suppression rules.
• Create constraints.
• Build max/min and blocking contact policies.
• Interpret optimization results.
• Describe the process for diagnosing infeasible scenarios.

Who should attend

Analysts and other marketing professionals who will use SAS 360 Engage:Optimize to plan and optimize outbound customer communications in order to maximize economic outcomes

Formats available	Standard Duration
e-Learning:	3.5 hours/180 day license	System Requirements

Before attending this course, you should have experience planning marketing campaigns. SAS programming experience is not required.

This course addresses SAS Customer Intelligence 360 software.

Introduction to SAS 360 Engage: Optimize

Optimization Input Data

• Introduction to optimization input data.
• Required optimization input tables.
• Optional input tables.
• Defining optimization input data.

Optimization Scenario Settings

• Optimization scenarios.
• Measures.
• Optimization objective settings.
• Suppression rules, constraints, and contact policies.

Optimization Results