In this course, you learn how to build, extend, and maintain the on-premises data needed for SAS 360 Engage: Direct using SAS Information Map Studio.

Learn how to

• Create simple and complex information maps for use in SAS 360 Engage: Direct.
• Specify source tables, data items, and folders for an information map.
• Define and assign subjects for use in Engage: Direct.
• Use the information map to generate metadata tables for Engage: Direct.

Who should attend

Data modelers, SAS Customer Intelligence 360 administrators, and marketing analysts who want to understand how to manage the on-premise data environment for use with Engage: Direct.

Formats available	Standard Duration
e-Learning:	2.5 hours/180 day license	System Requirements

You should be familiar with SAS 360 Engage: Direct before taking this course and have a role that involves setting up marketing data.

This course addresses SAS Information Map Studio, SAS Customer Intelligence 360 software.

Introduction

• Introduction.

Specifying Source Data and Organizing Data Items

• Specifying data in SAS Information Map Studio.
• Structuring the information map.

Creating and Assigning Subject Levels

• Introduction.
• Working with subjects.
• Subject relationships.

Creating a Complex Information Map

• Introduction.
• Multiple subjects.
• Multiple source tables.
• Required custom properties.
• Connecting to Engage: Direct.