This course prepares you to use SAS 360 Engage: Direct to create and manage direct marketing campaigns and communications to your customers. The course combines conceptual and demonstration videos.

Learn how to

• Use customer data to develop segments for targeting.
• Create direct marketing tasks.
• Run and manage campaigns.

Who should attend

Analysts and other marketing professionals who will use SAS 360 Engage: Direct to create and manage direct marketing campaigns and communications to customers using on-premises data sources

Formats available	Standard Duration
e-Learning:	3.5 hours/180 day license	System Requirements

There are no formal prerequisites for this course.

This course addresses SAS Customer Intelligence 360 software.

This course addresses SAS Customer Intelligence tools and SAS Customer Intelligence 360 software.

SAS 360 Engage: Direct – Introduction

Building Selection Flows to Create Customer Segments for Targeting

Setting Up Direct Marketing Tasks for Effective Customer Communications