This course prepares you to manage personalized digital interactions for customers and visitors within an omni-channel environment. The course combines conceptual videos, demonstrations, and informal quizzes.
Learn how to
- Set up for delivery of content.
- Create assets, messages, creatives, segments, and tasks.
- Test creatives Using A/B Test tasks.
- Create activities.
Who should attend
Users of SAS 360 Engage: Digital
Before viewing this course, you should be familiar with digital marketing and distribution of promotional content. There are no formal prerequisites for the course.
This course addresses SAS Customer Intelligence 360 software.
Introduction to SAS 360 Engage: Digital- Lesson overview.
- SAS Customer Intelligence 360.
- SAS 360 Engage: A closer look.
- The SAS 360 Engage process.
- The SAS 360 Engage components.
- The SAS 360 Engage interface.
- Review.
Managing Assets- Lesson overview.
- Overview of assets.
Creating Events- Lesson overview.
- Overview of events.
Building Segments- Lesson overview.
- Creating segments.
Configuring Spots and Understanding Data Views- Lesson overview.
- Configuration of spots.
- Data views.
- Data types.
- Review.
Creating Content- Lesson overview.
- Overview of messages.
- HTML messages.
- Mobile messages.
- Pushing message content.
Delivering Content with Web Tasks- Lesson overview.
- Overview of tasks.
- Web tasks.
- Web task performance results.
- Recommendation web tasks.
Delivering Content with Mobile Tasks- Lesson overview.
- Mobile tasks.
- Mobile task performance results.
- Review.
Testing Creatives- Lesson overview.
- A/B testing.
- A/B Test discovered segments.
- Web Multivariate Test tasks.
Creating Activities- Lesson overview.
- Exploring activities.
- Building activity maps.
- Testing activity paths.
Attribution- Lesson overview.
- Understanding attribution.
External System and Direct Marketing Tasks- Lesson overview.
- External system tasks.
- Direct marketing tasks.
