This course prepares you to manage personalized digital interactions for customers and visitors within an omni-channel environment. The course combines conceptual videos, demonstrations, and informal quizzes.

• Set up for delivery of content.
• Create assets, messages, creatives, segments, and tasks.
• Test creatives Using A/B Test tasks.
• Create activities.

Who should attend

Formats available	Standard Duration
e-Learning:	6 hours/180 day license	System Requirements

Before viewing this course, you should be familiar with digital marketing and distribution of promotional content. There are no formal prerequisites for the course.

This course addresses SAS Customer Intelligence 360 software.

• A closer look at SAS 360 Engage: Digital.
• The SAS 360 Engage: Digital process.
• The SAS 360 Engage: Digital components.
• Data source types.
• Review.

• Overview of assets.

• Overview of events.

• Creating segments.

• Configuration of spots.
• Overview of messages.
• Messages using HTML creatives.
• Messages using mobile creatives.
• Publishing messages.

• Data views.

• Overview of tasks.
• Web tasks.
• Web task performance results.
• Recommendation web tasks.

• Mobile tasks.
• Mobile task performance results.

• External system tasks.

• Attribution.

• A/B testing.
• A/B test discovered segments.
• Web multivariate test tasks.

• Exploring activities.
• Building activity maps.
• Testing activity paths.