Brand to Manufacturer

Standardization Definition

Brand to Manufacturer
Description The Brand to Manufacturer standardization definition converts well-known brand names to the manufacturer name. Manufacturer names are standardized.
Examples Input Output
IBM Corp IBM
VOLKSWAGEN OF AMERICA VOLKSWAGEN
Remarks

Trademark symbols such as ©, ®, ™, and ℠ are removed.

Different industries require different lists of brands and manufacturers. This definition should be customized for your company's data.