DataFlux Data Management Studio 2.6: User Guide

Mailability Scores

AddressDoctor provides an estimate of how likely successful delivery of mail to an address might be. This is a simplification of the process status values and gives a measure to determine whether an address should be bothered with for mailing in a specific usage scenario. This is returned by selecting an output type of DATAPARAMETER with the name of “MailabilityScore”.

Addresses with a mailability of 5 and 4 may always be considered for sending mail, while 0 or 1 should not be used independent of the scenario. Addresses marked with 2 or 3 may be used, but should be treated with caution: 2 indicates that the results are not corrected and therefore may still contain an incorrect address component. 3 indicates a correction which may require a review before sending the mail piece.

If there is a requirement to understand exactly what was validated or corrected in the address, the ProcessStatus value, ElementInputStatus, and ElementResultStatus fields should be used instead of the MailabilityScore.

Score Description What it means
5 Completely Confident All relevant elements of the address that have been entered were checked in the processing and have been verified in the process.
4 Almost Certain An address is considered to be Almost Certain when one of the following two scenarios is present. Scenario 1: Some of the relevant elements of the address could not be checked due to reference data and the rest of the address have been verified in the process. Scenario 2: All relevant elements have been entered and some of the relevant elements of the address have been corrected in the process with a very high confidence. This happens only if the match was unique and the number of discrepancies was very low.
3 Should Be Fine Some of the relevant elements of the address have been corrected in the process. A correction only happens if the match was unique and the number of discrepancies was acceptable.
2 Fair Chance The address could not be corrected or validated in the process based on two scenarios. Scenario 1: A candidate match could not be made that had sufficient confidence. Scenario 2: The address matching ended with multiple candidates with similar confidence levels (multi-match situation). The input address, therefore, has a Fair Chance to be mailable as the relevant elements exist.
1 Risky The address entered could only generate a partial match.
0 Undeliverable The address entered is either missing too many components or a majority of the components could not be verified as they generate no matches against the reference data.

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