A geography data item
can be useful if your data contains values that are mapped to geographical
locations or regions. For example, a geography data item can identify
geographic information that is specific to your organization (for
example, sales regions, warehouse locations, oil platforms, and so
on).
If you change a numeric
measure to a geography data item, then it automatically becomes a
category data item.
Note: Calculated and custom data
items cannot be turned into geography data items.