Market Researchers perform statistical analyses on data collected via
questionnaires, focus groups, and other methods to advise business decision
makers on how to use the results of the analyses to create new products or
services, increase promotional effectiveness, or optimize pricing
strategies. Market Researches use a range of applications, including Base
SAS, SAS/STAT, SAS/QC, SAS/ETS, SAS/GRAPH, SAS/OR, SAS Enterprise Miner,
SAS Marketing Automation, and SAS Marketing Optimization.
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= Preparation for SAS Certification Exam
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