Managing the SAS Marketing Automation Data Environment

Duration: 1.0 day CEU: 0.6

This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation environment.

Learn how to

create an information map for use in SAS Marketing Automation
use the information map to generate metadata tables for SAS Marketing Automation
create a business context using the Marketing Automation plug-in in SAS Management Console.

Who should attend

Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation

Prerequisites

Before attending this course, you should have taken the Designing and Executing Marketing Campaigns Using SAS Customer Intelligence Studio course or be familiar with SAS Customer Intelligence Studio functionality at the level of the Designing and Executing Marketing Campaigns Using SAS Customer Intelligence Studio course. Prior experience with SAS Information Map Studio and the SAS Management Console is beneficial but not required.

Course Contents

Creating Information Maps for SAS Marketing Automation

what is an information map?
getting started with information maps

Working with Data Items and Subjects

specifying and organizing data items
defining subjects for marketing campaigns

Generating Metadata Tables

using the SAS Management Console to generate metadata tables
troubleshooting metadata generation

Maintaining an Existing Data Environment

tweaking metadata tables
assigning multiple subjects
understanding the common data model

Enhancing the Data Environment

using the measure classification
improving the presentation of values (optional)
contact history and response tables (optional)
defining report items and cluster variables (optional)
calculated data items (optional)

Working with Data Sources for SAS Marketing Automation (Optional)

registering data
controlling data access
optimizing databases for SAS Marketing Automation

Software Addressed

This course addresses the following software product(s): Customer Intelligence.

Course Materials

Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.

U.S. Schedule

24OCT2008 Cary, NC

24APR2009 Cary, NC

Check for additional and updated schedule information online at support.sas.com/courses/madata5.html.

Registration

To register for this course in the US, call 800-333-7660 or visit support.sas.com/training. This course is also available for on-site training, or you can create a custom course by combining material from several courses. For more details, contact SAS Education in Cary, NC at 919-531-7321 or send e-mail to training@sas.com.