Managing Broadcasts Using SAS Digital Marketing

Duration: 1.0 day CEU: 0.6

This course introduces the basic functionality of SAS Digital Marketing Studio and SAS Digital Marketing Web Studio.

Learn how to use SAS Digital Marketing Studio and SAS Digital Marketing Web Studio to

create personalized e-mail broadcasts
preview and execute broadcasts
monitor results using built-in and custom reports.

Who should attend

Users of the SAS Digital Marketing solution who create and execute large-scale multimedia campaigns

Prerequisites

There are no formal prerequisites for this course.

Course Contents

Introduction

state the function of SAS Digital Marketing
list the components of SAS Digital Marketing

Working with SAS Digital Marketing Web Studio

introduction to SAS Digital Marketing Studio
creating an e-mail broadcast
executing an e-mail broadcast

Using SAS Digital Marketing Studio

identifing the components of the SAS Digital Marketing Studio interface
create a broadcast definition
explain the function of a broadcast definition
state the purpose of a distribution list

Customizing Broadcast Content

using XSL to customize broadcast content
using the Content editor

Additional Topics

monitoring broadcasts
using SAS Digital Marketing Web Studio

Course Materials

Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.

Registration

To register for this course in the US, call 800-333-7660 or visit support.sas.com/training. This course is also available for on-site training, or you can create a custom course by combining material from several courses. For more details, contact SAS Education in Cary, NC at 919-531-7321 or send e-mail to training@sas.com.