Designing and Executing Marketing Campaigns Using SAS Customer Intelligence Studio

Duration: 1.5 days CEU: 0.9

This course provides an overview of SAS Marketing Automation 5.1 and addresses how to construct outbound marketing decisions using SAS Customer Intelligence Studio.

Learn how to

identify the types of problems that are solved by SAS Marketing Automation
navigate all areas of SAS Customer Intelligence Studio
create and test outbound marketing campaigns and inbound decisions.

Who should attend

Users of SAS Marketing Automation who want to learn how to use SAS Customer Intelligence Studio for marketing decisions

Prerequisites

There are no formal prerequisites for this course. Before attending this course, you should have basic skills using Microsoft Windows and Windows-based software, and be familiar with business issues and processes for marketing campaigns.

Course Contents

Overview of the SAS Customer Intelligence Solution

components of the SAS Customer Intelligence solution

Creating Campaigns with SAS Customer Intelligencee Studio

the SAS Customer Intelligence Studio user interface
creating suppressions and universes
creating campaigns
additional campaign functionality
using prioritization
using the Refine Output option in exports (optional)

Executing and Scheduling Campaigns

executing campaigns
scheduling campaigns
scheduling recurring communications

Additional Features in SAS Marketing Automation

the SAS Marketing Automation Dashboard and SAS Campaign Web Studio
using documents in SAS Customer Intelligence Studio
altering the appearance of diagrams
using the Report node
using inferred responses

Administering SAS Customer Intelligence with SAS Management Console

using SAS Customer Intelligence plug-ins in SAS Management Console
definition plug-ins
business contexts

Software Addressed

This course addresses the following software product(s): Customer Intelligence.

Course Materials

Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.

U.S. Schedule

22OCT2008 Cary, NC

Check for additional and updated schedule information online at support.sas.com/courses/cistu5.html.

Registration

To register for this course in the US, call 800-333-7660 or visit support.sas.com/training. This course is also available for on-site training, or you can create a custom course by combining material from several courses. For more details, contact SAS Education in Cary, NC at 919-531-7321 or send e-mail to training@sas.com.