Maximizing Campaign Efficiency with SAS Marketing Optimization
Duration: 2.0 days
Course fee: $1,150
EPTO units: 2.2
CEUs: 1.2
| |
|
 |
|
This course teaches how to use SAS Marketing Optimization to develop marketing scenarios and interpret the results of the optimization analysis.
Learn how to
- describe the business problems that SAS Marketing Optimization can help solve
- navigate SAS Marketing Optimization
- input data
- create and optimize a scenario
- maintain a model.
Who should attend
Analysts and other marketing professionals who will use SAS Marketing Optimization to plan and optimize outbound customer communications in order to maximize economic outcomes
Expand All
Collapse All
Print version
Prerequisites
Before attending this course, you should have experience planning marketing campaigns and using spreadsheets. SAS programming experience is not required.
Course Contents
Getting Started
- overview of the marketing optimization problem
- major features of SAS Marketing Optimization
- SAS Marketing Optimization interface tour
Input Data for SAS Marketing Optimization
- required and optional data tables
- defining libraries for SAS Marketing Optimization input data
- using the Create Input Data Wizard to load input data
Creating and Optimizing a Scenario
- creating a project
- creating and optimizing a scenario
- evaluating scenarios
- comparing scenarios
- publishing reports
- directory structure
Scenario Modeling
- copy, rename, and delete
- filters and measures
- scenario modeling
The Gotham Bank Project
- the base scenario
- bounded offers scenario
- infeasible scenarios
Model Maintenance
- working with solutions and scenarios
- refreshing input data
- scheduling jobs (optional)
Advanced Topics
- optimization parameters
- integration with SAS Marketing Automation (optional)
Software
This course addresses SAS/STAT, Customer Intelligence.
Course Materials
Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.
Share Your Thoughts
Are there additional topics you'd like for this course to address?
Would you like for this course to be offered at another training facility?
Let us know by adding to our
Interest List.
This page was created using SAS software.
|