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Maximizing Campaign Efficiency with SAS Marketing Optimization
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Duration: 2.0 days Course fee: $1,150 EPTO units: 2.2 CEUs: 1.2 | ||
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This course teaches how to use SAS Marketing Optimization to develop marketing scenarios and interpret the results of the optimization analysis.
Learn how to
- describe the business problems that SAS Marketing Optimization can help solve
- navigate SAS Marketing Optimization
- input data
- create and optimize a scenario
- maintain a model.
Who should attend
Analysts and other marketing professionals who will use SAS Marketing Optimization to plan and optimize outbound customer communications in order to maximize economic outcomes
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Prerequisites
Before attending this course, you should have experience planning marketing campaigns and using spreadsheets. SAS programming experience is not required.
Course Contents
Getting Started
- overview of the marketing optimization problem
- major features of SAS Marketing Optimization
- SAS Marketing Optimization interface tour
- required and optional data tables
- defining libraries for SAS Marketing Optimization input data
- using the Create Input Data Wizard to load input data
- creating a project
- creating and optimizing a scenario
- evaluating scenarios
- comparing scenarios
- publishing reports
- directory structure
- copy, rename, and delete
- filters and measures
- scenario modeling
- the base scenario
- bounded offers scenario
- infeasible scenarios
- working with solutions and scenarios
- refreshing input data
- scheduling jobs (optional)
- optimization parameters
- integration with SAS Marketing Automation (optional)
Software
This course addresses SAS/STAT, Customer Intelligence.
Course Materials
Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.
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