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Want this course at another location or on a different date? Let us know your course needs.On-site Pricing
Course fee and EPTO/APTO units differ for on-site training.Managing the SAS Marketing Automation Data Infrastructure
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Duration: 1.0 day Course fee: $575 EPTO units: 1.1 CEUs: 0.6 | ||
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This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation environment.
Learn how to
- create an information map for use in SAS Marketing Automation
- use the information map to generate metadata tables for SAS Marketing Automation
- create a business context using the Marketing Automation plug-in in SAS Management Console.
Who should attend
Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation
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Prerequisites
Before attending this course, you should have taken the Designing and Executing Marketing Campaigns Using SAS Customer Intelligence Studio course or be familiar with SAS Customer Intelligence Studio functionality at the level of the Designing and Executing Marketing Campaigns Using SAS Customer Intelligence Studio course. Prior experience with SAS Information Map Studio and the SAS Management Console is beneficial, but not required.
Course Contents
Creating Information Maps for SAS Marketing Automation
- what is an information map?
- getting started with information maps
- specifying and organizing data items
- defining subjects for marketing campaigns
- using the SAS Management Console to generate metadata tables
- troubleshooting metadata generation
- tweaking metadata tables
- assigning multiple subjects
- understanding the common data model
- using the measure classification
- improving the presentation of values
- contact history and response tables (optional)
- defining report items and cluster variables (optional)
- calculated data items (optional)
- registering data
- controlling data access
- optimizing databases for SAS Marketing Automation
Software
This course addresses Customer Intelligence.
Course Materials
Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.
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