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Managing the SAS Marketing Automation Data Infrastructure

Duration: 1.0 day
CEUs: 0.6
Available for on-site training or can be scheduled at any SAS training facility if demand warrants.

This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation environment.

Learn how to

Who should attend

Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation

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Prerequisites
Before attending this course, you should be familiar with SAS Campaign Studio functionality at the level of the Designing and Executing Marketing Campaigns Using SAS Marketing Automation course. Prior experience with SAS Information Map Studio and the SAS Management Console is beneficial but not required.
Course Contents
Creating Information Maps for SAS Marketing Automation
  • defining the information map
  • getting started with information maps
Working with Data Items and Subjects
  • specifying and organizing data items
  • defining subjects for marketing campaigns
Generating Metadata Tables
  • using the SAS Management Console to generate metadata tables
  • troubleshooting metadata generation
Maintaining an Existing Data Environment
  • tweaking metadata tables
  • assigning multiple subjects
  • optimizing query performance (Self-Study)
Enhancing the Data Environment
  • using the measure classification
  • improving the presentation of values
  • contact history and response tables (Self-Study)
  • defining report items and cluster variables (Self-Study)
  • calculated data items
Working with Data Sources for SAS Marketing Automation (Self-Study)
  • registering data
  • controlling data access
  • optimizing databases for SAS Marketing Automation
Custom Properties
  • information map custom properties
  • folder custom properties
  • data item custom properties
Software
This course addresses Customer Intelligence.
Course Materials
Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.
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Are there additional topics you'd like for this course to address? Would you like for this course to be offered at another training facility? Let us know by adding to our Interest List.

Not currently scheduled. Available for on-site training or can be scheduled at any SAS training facility if demand warrants.


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