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Want this course at another location or on a different date? Let us know your course needs.On-site Pricing
Course fee and EPTO/APTO units differ for on-site training.Designing and Executing Marketing Campaigns Using SAS Marketing Automation
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Duration: 1.5 days CEUs: 0.9 | ||
| Available for on-site training or can be scheduled at any SAS training facility if demand warrants. |
This course provides a detailed understanding of how to use SAS Marketing Automation to create and execute campaigns and communications.
Learn how to
- work with diagrams to select an audience in SAS Campaign Studio
- use SAS Campaign Studio to create campaigns with communications and exports and to execute campaigns
- use SAS Management Console to create campaign, export, and communication definitions.
Who should attend
Campaign managers, marketers, and IT personnel
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Print version
Prerequisites
There are no formal prerequisites for this course.
Course Contents
Overview of the SAS Marketing Automation Solution
- components of the SAS Marketing Automation solution
- the SAS Campaign Studio User Interface
- creating suppressions and universes
- creating campaigns
- advanced campaign functionality
- using prioritization
- using the Refine Output option in exports (optional)
- executing campaigns in SAS Campaign Studio
- scheduling campaigns
- scheduling recurring communications
- the Marketing Automation Dashboard and SAS Campaign Web Studio
- using documents in SAS Campaign Studio
- altering the appearance of diagrams
- using the Report node
- using inferred responses
- using SAS Marketing Automation plug-ins in SAS Management Console
- Definition plug-ins
- business contexts
Software
This course addresses Customer Intelligence.
Course Materials
Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.
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Available for on-site training or can be scheduled at any SAS training facility
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