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Discrete Choice Modeling Using SAS Software
Business Knowledge Series course (Live Web)
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Duration: 1
half-day session Please note the System Requirements below. Course fee: $300 EPTO units: 0.6 CEUs: 0.3 | ||
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Presented by Mike Patetta, statistical services specialist in the Education Division of SAS Institute
This marketing research course shows how to design a discrete choice experiment and how to analyze discrete choice data in SAS software. Analytical advice regarding number of choice sets, the number of alternatives, and number of subjects is also given.
Learn how to
- design a discrete choice study using the market research macros in SAS software
- analyze discrete choice data using the PHREG and MDC procedures
- create interaction plots to illustrate the model results.
Who should attend
Market researchers who want to perform discrete choice analysis using SAS software
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Prerequisites
Before attending this course, you should
- be familiar with DATA step programming and basic SAS procedures for producing summary statistics and graphs, such as the MEANS and GPLOT procedures. You can gain this knowledge by completing the SAS Programming I: Essentials course.
- understand statistical concepts such as significance probabilities, multiple linear regression, multiple logistic regression, correlation, n-way analysis of variance, and tests of association. You can gain this knowledge by completing the Statistics I: Introduction to ANOVA, Regression, and Logistic Regression course.
Course Contents
Introduction to a Discrete Choice Analysis
Designing the Study
Performing the Analysis
Designing the Study
Performing the Analysis
- performing the analysis using SAS software
- interaction plots
Software
This course addresses SAS/STAT.
Course Materials
Students attend Live Web classes using a Web browser and a telephone and interact with
their instructor and fellow classmates in real time. Each student receives an e-mail
with instructions on how to join the class three business days before the class begins.
The instructions e-mail includes a link to download the course materials.
Students need to download and print the course materials prior to class.
System Requirements
For Live Web, you must
- review and meet the general system requirements.
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