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Course fee and EPTO/APTO units differ for on-site training.Graphical Techniques for Marketing Research
Business Knowledge Series course (Live Web)
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Duration: 1
half-day session Please note the System Requirements below. Course fee: $300 EPTO units: 0.6 CEUs: 0.3 | ||
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Presented by Mike Patetta, statistical services specialist in the Education Division of SAS Institute
Graphical displays are very useful in marketing reserach because they enable marketing resarchers to answers questions such as who are my customers, who are my competitors' customers, what new products should I create, and who is my target audience?
Learn how to
- produce graphical displays for multidimensional preference analysis
- produce graphical displays for correspondence analysis
- produce graphical displays for multidimensional scaling analysis.
Who should attend
Market researchers who have questions about their customers and products
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Prerequisites
Before attending this lecture, you should be familiar with DATA step programming such as DO loops and ARRAY statements, basic SAS procedures such as PROC PRINT and PROC FORMAT, and basic statistical concepts such as p-values, simple and multiple regression, and correlation.
Course Contents
Multidimensional Preference Analysis
- introduction to graphical techniques
- introduction to multidimensional preference analysis
- performing multidimensional preference analysis
- producing multidimensional preference plots and preference maps
- introduction to correspondence analysis
- performing a simple correspondence analysis
- multiple correspondence analysis
- introduction to multidimensional scaling
- performing a multidimensional scaling
Course Materials
Students attend Live Web classes using a Web browser and a telephone and interact with
their instructor and fellow classmates in real time. Each student receives an e-mail
with instructions on how to join the class three business days before the class begins.
The instructions e-mail includes a link to download the course materials.
Students need to download and print the course materials prior to class.
System Requirements
For Live Web, you must
- review and meet the general system requirements.
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