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Course fee and EPTO/APTO units differ for on-site training.Analysis of Consumer Panel Data
Business Knowledge Series course (Live Web)
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Duration: 1
half-day session Please note the System Requirements below. Course fee: $300 EPTO units: 0.6 CEUs: 0.3 | ||
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Presented by Rich Fox, Ph.D., associate professor of marketing at the University of Georgia's Terry College of Business
This lecture focuses on using SAS as a data management and analysis tool to organize customer transaction files, merge customer demographic data with transactional information, and develop profiles for special types of customers.
Learn how to
- merge data sets by customer ID and chronologically sequence individual customer transactions creating a variable indicating transaction number
- create data sets summarizing individual customer purchase records and containing new varibales indicating specific behavior
- create and analyze cross tabluations of behavioral variables versus customer demographics as well as develop demographic profiles os specific types of customers.
Who should attend
Analysts, modelers and researchers
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Course Materials
Students attend Live Web classes using a Web browser and a telephone and interact with
their instructor and fellow classmates in real time. Each student receives an e-mail
with instructions on how to join the class three business days before the class begins.
The instructions e-mail includes a link to download the course materials.
Students need to download and print the course materials prior to class.
System Requirements
For Live Web, you must
- review and meet the general system requirements.
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