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Want this course at another location or on a different date? Let us know your course needs.On-site Pricing
Course fee and EPTO/APTO units differ for on-site training.Using SAS Interaction Management
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Duration: 2.0 days CEUs: 1.2 | ||
| Available for on-site training or can be scheduled at any SAS training facility if demand warrants. |
This course introduces SAS Interaction Management and shows how it can be used to track customer behavior using state-based modeling. The course also demonstrates how to create event triggers for marketing to customers at precisely the right time.
Learn how to
- build and edit the customer behavior map
- create segments and event triggers
- use the SAS Interaction Management application
- understand the underlying application data model
- build, configure, and test a SAS Interaction Management application.
Who should attend
Marketing professionals, SAS Interaction Management implementers, marketing modelers, and marketing database specialists
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Prerequisites
There are no formal prerequisites for this course.
Course Contents
Introduction to SAS Interaction Management
- incorporating time in input and output
- monitoring customer hehavior in a state system
- navigating the Application Development Environment
- application conception
- application configuration considerations
- the Data Model: data sources
- the Data Model: application variables
- the Data Model: application functions and expression building
- building and editing the Behavior Map
- creating segments and event triggers
- application conception
- application configuration
- viewing the results of transaction processing
- troubleshooting errors in the Log file
- SAS Interaction Management batch utilities
- integration with SAS Campaign Management
- configuration files
- processing data
Software
This course addresses SAS Interaction Management.
Course Materials
Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.
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Not currently scheduled. Available for on-site training or can be scheduled at any SAS training facility if demand warrants.
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