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Managing Broadcasts Using SAS Digital Marketing

Duration: 1.0 day
Course fee: $575
EPTO units: 1.1
CEUs: 0.6
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This course introduces the basic functionality of SAS Digital Marketing Studio and SAS Digital Marketing Web Studio.

Learn how to

Who should attend

Users of the SAS Digital Marketing solution who create and execute large-scale multimedia campaigns

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Prerequisites
There are no formal prerequisites for this course.
Course Contents
Introduction
  • overview of SAS Digital Marketing
  • course overview
Working with SAS Digital Marketing Web Studio
  • introduction to broadcast definitions
  • exploring SAS Digital Marketing Web Studio
  • creating and executing broadcasts
Using SAS Digital Marketing Studio
  • introduction to SAS Digital Marketing Studio
  • multichannel broadcasts
Customizing Broadcast Content
  • using XSL to customize broadcast content
  • using the Content Editor
Additional Topics
  • monitoring broadcasts
Course Materials
Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.
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