Managing Broadcasts Using SAS Digital Marketing
Duration: 1.0 day
Course fee: $575
EPTO units: 1.1
CEUs: 0.6
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This course introduces the basic functionality of SAS Digital Marketing Studio and SAS Digital Marketing Web Studio.
Learn how to
- create personalized e-mail broadcasts
- preview and execute broadcasts
- monitor results using built-in and custom reports.
Who should attend
Users of the SAS Digital Marketing solution who create and execute large-scale multimedia campaigns
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Print version
Prerequisites
There are no formal prerequisites for this course.
Course Contents
Introduction
- overview of SAS Digital Marketing
- course overview
Working with SAS Digital Marketing Web Studio
- introduction to broadcast definitions
- exploring SAS Digital Marketing Web Studio
- creating and executing broadcasts
Using SAS Digital Marketing Studio
- introduction to SAS Digital Marketing Studio
- multichannel broadcasts
Customizing Broadcast Content
- using XSL to customize broadcast content
- using the Content Editor
Additional Topics
Course Materials
Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.
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