SAS Institute. The Power to Know

Learning Center

Stay in Touch

Not sure what course to take?

Speak with an expert curriculum consultant at 800-333-7660 or send an e-mail.

Submit Your Course Requests

Want this course at another location or on a different date? Let us know your course needs.

On-site Pricing

Course fee and EPTO/APTO units differ for on-site training.

Designing and Executing Marketing Campaigns Using SAS Customer Intelligence Studio

Duration: 1.5 days
Course fee: $863
EPTO units: 1.65
CEUs: 0.9
Register now

This outline is provisional and subject to change.

This course provides an overview of SAS Marketing Automation and SAS Real-Time Decision Manager 5.1 solution, and addresses how to construct both outbound and inbound marketing decisions using SAS Customer Intelligence Studio.

Learn how to

Who should attend

Users of SAS Marketing Automation and of SAS Real-Time Decision Manager who want to learn how to use SAS Customer Intelligence Studio for marketing decisions

Expand/Collapse AllExpand All      Expand/Collapse AllCollapse All      PrintPrint version

Prerequisites
There are no formal prerequisites for this course. Before attending this course, you should have basic skills using Microsoft Windows and Windows-based software, and be familiar with business issues and processes for marketing campaigns.
Course Contents
Overview of the SAS Customer Intelligence Solution
  • components of the SAS Customer Intelligence solution
Creating Campaigns with SAS Customer Intelligencee Studio
  • the SAS Customer Intelligence Studio user interface
  • creating suppressions and universes
  • creating campaigns
  • additional campaign functionality
  • using prioritization
  • using the Refine Output option in exports (optional)
Executing and Scheduling Campaigns
  • executing campaigns
  • scheduling campaigns
  • scheduling recurring communications
Additional Features in SAS Marketing Automation
  • the SAS Marketing Automation Dashboard and SAS Campaign Web Studio
  • using documents in SAS Customer Intelligence Studio
  • altering the appearance of diagrams
  • using the Report node
  • using inferred responses
Administering SAS Customer Intelligence with SAS Management Console
  • using SAS Customer Intelligence plug-ins in SAS Management Console
  • definition plug-ins
  • business contexts
Software
This course addresses Customer Intelligence.
Course Materials
Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.
Share Your Thoughts
Are there additional topics you'd like for this course to address? Would you like for this course to be offered at another training facility? Let us know by adding to our Interest List.

Register now


created using SAS software This page was created using SAS software.