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Making Business Decisions Using Linear Models in SAS: A Harvard Case Study

Business Knowledge Series course

Duration: 2.0 days
Course fee: $1,450
EPTO units: 2.8
CEUs: 1.2
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Presented by F. Michael Speed, Ph.D. and Simon Sheather, PhD, professors at Texas A&M University

This advanced course identifies the benefits and pitfalls of using statistical analyses for making business decisions. It addresses practical applications of regression and analysis of covariance in a business setting using a Harvard Business School Case Study. The primary software used in the course is SAS Enterprise Guide, although some code is also used to run analyses.

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Who should attend

This course is aimed a business analysts as well as researchers in most disciplines including agricultural sciences, psychology, education, social science, engineering, and medicine. It is also appropriate for professionals conducting organizational or business research.

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Prerequisites
Before attending this course, you should Familiarity with the concepts presented in the Statistics II: ANOVA and Regression course is also helpful.
Course Contents
Business Scenario and Motivation: Harvard Case Study - Store 24
  • introduction
  • the main business issue
Introduction to SAS Enterprise Guide
  • overview of SAS Enterprise Guide
  • our first regression
  • interpretation of results
Preliminary Analysis of the Data
  • scatter plots
  • descriptive statistics
  • exploratory plots
Multiple Linear Regression
  • the model and assumptions
  • possible problem points, multicollinearity, and additional residual analyses
  • variable subset selection
  • making scale independent variables into categorical variables
Analysis of Covariance (ANCOVA)
  • introduction
  • the model and assumptions
  • residual analyses
  • variable subset selection
ANCOVA - Selected Topics (Self-Study)
  • pre-post analysis
  • LSMEANS versus MEANS
Software
This course addresses SAS/STAT. This course also addresses Base SAS software, SAS/GRAPH software, and SAS Enterprise Guide.
Course Materials
Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.
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