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Conjoint Analysis: Evaluating Consumer Preferences Using SAS Software

Business Knowledge Series course (Live Web)

Duration: 1 half-day session
Please note the System Requirements below.
Course fee: $300
EPTO units: 0.6
CEUs: 0.3 		Register now

Presented by Mike Patetta, statistical services specialist in the Education Division of SAS Institute

This lecture discusses a method in marketing research called conjoint analysis that is used to analyze consumer preferences for products and services.

Learn how to

Who should attend

Market researchers who want to perform conjoint analysis using SAS/STAT and SAS/QC software

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Prerequisites
Before attending this course, you should be familiar with
  • DATA step programming
  • basic SAS procedures for producing summary statistics and graphs, such as the MEANS and GPLOT procedures. You can gain this experience by completing the SAS Programming I: Essentials course.
In addition, you should understand statistical concepts such as significance probabilities, simple and multiple linear regression, correlation, n-way analysis of variance, and tests of association. You should also be able to create and interpret simple graphical tools such as histograms and scatter plots. You can gain this experience by completing the Statistics I: Introduction to ANOVA, Regression, and Logistic Regression course.
Course Materials
Students attend Live Web classes using a Web browser and a telephone and interact with their instructor and fellow classmates in real time. Each student receives an e-mail with instructions on how to join the class three business days before the class begins. The instructions e-mail includes a link to download the course materials. Students need to download and print the course materials prior to class.
System Requirements
For Live Web, you must
Register now

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