Analysis of Consumer Panel Data

Business Knowledge Series course (Live Web)

Duration: 1 half-day session
Please note the System Requirements below.
Course fee:
EPTO units: .
CEUs: 0.3

Presented by Rich Fox, Ph.D., associate professor of marketing at the University of Georgia's Terry College of Business

This lecture focuses on using SAS as a data management and analysis tool to organize customer transaction files, merge customer demographic data with transactional information, and develop profiles for special types of customers.

Learn how to

merge data sets by customer ID and chronologically sequence individual customer transactions creating a variable indicating transaction number
create data sets summarizing individual customer purchase records and containing new varibales indicating specific behavior
create and analyze cross tabluations of behavioral variables versus customer demographics as well as develop demographic profiles os specific types of customers.

Who should attend

Analysts, modelers and researchers

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Course Materials

Students attend Live Web classes using a Web browser and a telephone and interact with their instructor and fellow classmates in real time. Each student receives an e-mail with instructions on how to join the class three business days before the class begins. The instructions e-mail includes a link to download the course materials. Students need to download and print the course materials prior to class.

System Requirements

For Live Web, you must

review and meet the general system requirements.

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