Using SAS Interaction Management

Duration: 2.0 days
Course fee:
EPTO units: .
CEUs: 1.2

Available for on-site training or can be scheduled at any SAS training facility if demand warrants.

This course introduces SAS Interaction Management and shows how it can be used to track customer behavior using state-based modeling. The course also demonstrates how to create event triggers for marketing to customers at precisely the right time.

Learn how to

build and edit the customer behavior map
create segments and event triggers
use the SAS Interaction Management application
understand the underlying application data model
build, configure, and test a SAS Interaction Management application.

Who should attend

Marketing professionals, SAS Interaction Management implementers, marketing modelers, and marketing database specialists

Expand/Collapse All Expand All Collapse All Print version

Prerequisites

There are no formal prerequisites for this course.

Course Contents

Introduction to SAS Interaction Management

incorporating time in input and output
monitoring customer hehavior in a state system
navigating the Application Development Environment

Designing an Application

application conception
application configuration considerations

The Data Model

the Data Model: data sources
the Data Model: application variables
the Data Model: application functions and expression building

The Behavior Map

building and editing the Behavior Map

Segments and Event Triggers

creating segments and event triggers

Building a SAS Interaction Management Application

application conception
application configuration

Testing the Application

viewing the results of transaction processing
troubleshooting errors in the Log file

Production Considerations

SAS Interaction Management batch utilities
integration with SAS Campaign Management

Behind the Scenes

configuration files
processing data

Software

This course addresses SAS Interaction Management.

Course Materials

Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.

Share Your Thoughts

Are there additional topics you'd like for this course to address? Would you like for this course to be offered at another training facility? Let us know by adding to our Interest List.

Course fee and EPTO units will differ for on-site training.

This page was created using SAS software.

-	Public
-	On-site training
-	One-to-one Mentoring
-	Courses by Industry Experts
-	Targeted Learning
-	ABM Training
-	TPS Service
-	Find a Course
-	Register now
-	Course list
-	Curriculum paths
-	Locations
-	Special Offers