Managing Broadcasts Using SAS Digital Marketing

Duration: 1.0 day
Course fee:
EPTO units: .
CEUs: 0.6

Available for on-site training or can be scheduled at any SAS training facility if demand warrants.

This course introduces the basic functionality of SAS Digital Marketing Studio and SAS Digital Marketing Web Studio.

Learn how to

create personalized e-mail broadcasts
preview and execute broadcasts
monitor results using built-in and custom reports.

Who should attend

Users of the SAS Digital Marketing solution who create and execute large-scale multimedia campaigns

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Prerequisites

There are no formal prerequisites for this course.

Course Contents

Introduction

overview of SAS Digital Marketing
course overview

Working with SAS Digital Marketing Web Studio

introduction to broadcast definitions
exploring SAS Digital Marketing Web Studio
creating and executing broadcasts

Using SAS Digital Marketing Studio

introduction to SAS Digital Marketing Studio
multichannel broadcasts

Customizing Broadcast Content

using XSL to customize broadcast content
using the Content Editor

Additional Topics

monitoring broadcasts

Software

This course addresses Customer Intelligence.

Course Materials

Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.

Share Your Thoughts

Are there additional topics you'd like for this course to address? Would you like for this course to be offered at another training facility? Let us know by adding to our Interest List.

Course fee and EPTO units will differ for on-site training.

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