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Designing and Executing Marketing Campaigns Using SAS Customer Intelligence Studio

Duration: 1.5 days
Course fee:
EPTO units: .
CEUs: 0.9 		Available for on-site training or can be scheduled at any SAS training facility if demand warrants.

This course provides an overview of SAS Marketing Automation 5.1 and addresses how to construct outbound marketing decisions using SAS Customer Intelligence Studio.

Learn how to

Who should attend

Users of SAS Marketing Automation who want to learn how to use SAS Customer Intelligence Studio for marketing decisions

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Prerequisites
There are no formal prerequisites for this course. Before attending this course, you should have basic skills using Microsoft Windows and Windows-based software, and be familiar with business issues and processes for marketing campaigns.
Course Contents
Overview of the SAS Customer Intelligence Solution
  • components of the SAS Customer Intelligence solution
Creating Campaigns with SAS Customer Intelligencee Studio
  • the SAS Customer Intelligence Studio user interface
  • creating suppressions and universes
  • creating campaigns
  • additional campaign functionality
  • using prioritization
  • using the Refine Output option in exports (optional)
Executing and Scheduling Campaigns
  • executing campaigns
  • scheduling campaigns
  • scheduling recurring communications
Additional Features in SAS Marketing Automation
  • the SAS Marketing Automation Dashboard and SAS Campaign Web Studio
  • using documents in SAS Customer Intelligence Studio
  • altering the appearance of diagrams
  • using the Report node
  • using inferred responses
Administering SAS Customer Intelligence with SAS Management Console
  • using SAS Customer Intelligence plug-ins in SAS Management Console
  • definition plug-ins
  • business contexts
Software
This course addresses Customer Intelligence.
Course Materials
Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.

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Course fee and EPTO units will differ for on-site training.

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