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Divide and Conquer: Realizing ROI Through Customer Segmentation

Duration: 1.0 day Course fee: EPTO units: . CEUs: 0.6

Available for on-site training or can be scheduled at any SAS training facility if demand warrants.

Presented by Emma Warrillow, President of Emma Warrillow and Associates Inc., and Chris Osborne, Managing Director of Redwood Data Sciences

This is an interactive seminar that shifts focus from understanding analytical techniques to interpreting and implementing results – improving customer experience and ensuring success.

Who should attend

This non-technical seminar is designed for business leaders planning a segmented marketing strategy, senior marketers wrestling with segmentation implementation, segment managers wanting maximize the ROI of their segment, and analysts wanting to understand how segmentation will be used – and thus what to build.

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Course Contents

Course Materials

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Are there additional topics you'd like for this course to address? Would you like for this course to be offered at another training facility? Let us know by adding to our Interest List.

Course fee and EPTO units will differ for on-site training.


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