An Analytic Mindset – Leveraging Analytics for Business Success

This course is not currently scheduled.

Duration: 1.0 day
Course fee:
EPTO units: .
CEUs: 0.6

Presented by Emma Warrillow, President of Emma Warrillow and Associates Inc.

This interactive seminar explores effective approaches to conducting, interpreting and presenting analysis – with an emphasis on the marketing context.

Who should attend

Both marketing analysts and their managers will benefit from this non-technical course. It will help them understand the power of analytics and how results can help improve decision-making across the enterprise.

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Course Contents

Thinking like an analyst
Getting the most from your analysts
Approaches to analytics

predictive vs. descriptive
dissect, hypothesize, experiment
corporate/financial vs. customer-level

When to use different types of analysis

modeling / segmentation / trend analysis / ad hoc query etc.

Understanding the results

results of different types of analysis
comparisons and benchmarks
sniff tests and reality checks
understanding and assessing other influences
association and causality

Presenting results

understanding the audience
communicating and formatting results
creating an executive summary
creating a scorecard

Best and worst practices

Course Materials

Students receive a hardcopy of the course notes and, in some courses, can choose to take home a copy of the course data.

Share Your Thoughts

Are there additional topics you'd like for this course to address? Would you like for this course to be offered at another training facility? Let us know by adding to our Interest List.

Course fee and EPTO units will differ for on-site training.

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