Book ReviewsBig Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics
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"This book is a comprehensive look at the tidal wave of change that big data is driving across the globe. It is a must-read practical guide for key decision makers in the big data space. Once again Evan has done an excellent job demystifying the 'how to' challenge that every organization is facing today."
"Big Data, Big Innovation joins an exclusive club as one of the very few practical guides to analytics for the businessperson."
"Evan explores the intersection of two of the biggest corporate game changers of our generation: the increasingly burgeoning amount of information available and the strategy shift from a fixation on operational performance to business innovation.
"Evan Stubbs' new book provides great insight into driving innovation through the sea of Big Data and Business Analytics . . . don't miss out!"
"Brilliant and scintillating read, peppered with pragmatic doses of analytical insights . . . Evan's ability to weave together a confluence of factors into a coherent and clear framework for organizations embarking on this journey makes it a remarkable read."