"Human history reflects our long-and by no means completed-ascent from the darkness of ignorance to the light of knowledge. Thornton illuminates the knowledge explosion which itself is a critical part of what we must know next."

"Be forewarned: Reading Thornton May's The New Know will make you think you've spent your whole life in Plato's cave, staring at shadows on the wall. But do not despair: Thornton will take you by the hand and guide you into the sunlight. There, you'll understand that we are bobbing in an ever-expanding ocean of data, and that learning to analyze it is critically important-like learning to swim."

"Thornton May has his finger on a key mantra of the future: mastery of information will differentiate world-class enterprises from those that will flounder in the uncharted waters ahead. And the future masters of this universe will be those that excel at analytics-knowing not just that things are related, but why, and how. Seems simple, doesn't it? As anyone knows who has lived through the past year, it's just not that simple. This book shows you why."

"This book is nothing more than the usual from Thornton May. Brilliantly reasoned and insightful thinking, presented in a rational and eccentrically entertaining way as only Thornton can do. This book could not have come along at a better time. Analyze this!"

"As the tub was to Archimedes and the apple to Newton, so is Thornton May to the CIO community. Thornton's unique style and insights create eureka moments on a regular basis. Known as much for his scathing wit and delivery as he is for his intellect, what truly sets Thornton apart is his intimate understanding of the CIO habitat and his ability to anticipate the future in a way few others can. In his new book Thornton takes a lifetime of observation and research and creates his magnum opus, a true Eureka for all of us."

"It's not what you know, nor who you know, it's HOW you know! The New Know unlocks the secrets of how to think for success in the Information Age 2.0 and best of all it's vintage Thornton … professionally provocative and endlessly entertaining."

"Thornton May is one of those rare individuals whose line of sight always extends far beyond the horizon. In The New Know Thornton shares a thoughtful vision of the impact that unlocking the treasure trove of digital information being amassed will have on every aspect of our lives in the years to come. Fasten your seatbelt and discover how knowledge analytics is becoming the new alchemy transforming bits into insight."

"Everyone is on a transformational journey, rapid, glacial or somewhere between. This body of knowledge will help you speed your journey up tremendously. Whether your world is retail, services, hospitality, finance IT or . . . , you will realize quickly upon picking up this work that you will gain significant advantage by reading and absorbing."