Psychometric methods are well suited for analyzing data on human judgment
and perception, such as market research data, but can be used for many
other types of data.
Below are highlights of the capabilities of the SAS/STAT procedures that perform
psychometric analysis:
- principal component analysis of qualitative data
- simple and general conjoint analysis with variable transformations
- simple, multiple, and multivariate regression with variable transformations
- maximum redundancy analysis
- perceptual mapping
- simple and multiple correspondence analysis
- multidimensional preference analyses
- two-way and three-way, metric and nonmetric multidimensional scaling models
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