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Market Research Application

Multidimensional Preference Analysis Plot Market research focuses on assessing the preferences and choices of consumers and potential consumers. The Market Research Application (MRA) of SAS/STAT software is an intuitive point-and-click interface that provides statistical and graphical techniques for market research data analysis. The Market Research Application provides easy access to five important types of data analysis commonly used in market research. These are

You invoke the application by issuing the command market on any command line. To view an example of conjoint analysis using the Market Research Application, click here.