Throughout the latter part of the twentieth century, the United States of America has experienced an incredible boom in the rate of incarceration of its citizens. This increase arguably began in the 1970s when the Nixon administration oversaw the beginning of the war on drugs in America. The U.S. now has one of the highest rates of incarceration among industrialized nations. However, the citizens who have been incarcerated on drug charges have disproportionately been African American or other racial minorities, even though many studies have concluded that drug use is fairly equal among racial groups. In order to remedy this situation, it is essential to first understand why so many more people have been arrested and incarcerated. In this research, I explore a potential explanation for the epidemic of mass incarceration. I intend to answer the question does gubernatorial rhetoric have an effect on the rate of incarceration in a state? More specifically, I am interested in examining the language that the governor of a state uses at the annual State of the State address in order to see if there is any correlation between rhetoric and the subsequent rate of incarceration in that state. In order to understand any possible correlation, I use SAS^® Text Miner and SAS^® Contextual Analysis to examine the attitude towards crime in each speech. The political phenomenon that I am trying to understand is how state government employees are affected by the tone that the chief executive of a state uses towards crime, and whether the actions of these state employees subsequently lead to higher rates of incarceration. The governor is the top government official in charge of employees of a state, so when this official addresses the state, the employees may take the governor's message as an order for how they do their jobs. While many political factors can affect legislation and its enforcement, a governor has the ability to set the tone of a state when it comes to policy issues suc h as crime.