Your Guide to Survey Research

Chapter 1: Using the SAS System to Apply General Principles of Efficient Survey Research

• Introduction
• Overview of SAS Procedures Used in Survey Research
• SAS Functions and Automatic Variables

Chapter 2: Creating Survey Files

• Introduction
• Determining Sample Size
• Simple Random Sampling
• Stratified Random Sampling
• Generating Random Telephone Numbers
• Saving Files
• Using SAS to Read and Write Spreadsheet Files
• Merging Files
• Some Cautions About SAS Merge Operations

Chapter 3: Conducting Personalized Mail Surveys

• Introduction
• Creating ID Numbers
• Name and Address Files
• Survey Letter - Print Merge Operation
• Creating Personalized Envelopes
• Calculating Response Rates

Chapter 4: Labeling SAS Output

• Introduction
• Titles
• Footnotes
• Variable Labels
• Value Labels

Chapter 5: Data Manipulation

• Introduction
• Creating Summated Scales
• Array Processing
• Variable Type Conversions
• Advanced Character Manipulation Techniques
• Reshaping Data - Converting Variables to Observations

Chapter 6: Analyzing Survey Data

• Introduction
• Frequency Distributions and Chi Square Analysis
• Measures of Central Tendency
• Mathematical Trick for Calculating Percentages
• Correlation and Scale Reliability
• Analysis of Group Means
• Multiple Regression
• Graphical Display of Data
• Open-Ended Comments

Chapter 7: Creating Custom Tables with PROC TABULATE

• Introduction
• Elements of Effective Table Design
• Introduction to PROC TABULATE
• PROC TABULATE Basics
• Constructing Table Expressions
• Basic PROC TABULATE Examples
• Controlling the Appearance of PROC TABULATE Output
• Specifying Denominator Definitions
• Calculating Percentages with Mean Mathematical Trick
• Analyzing Multiple-Response Items
• Ordering Row and Column Headings
• Using PROC TABULATE Supertables
• Automating Longitudinal Survey Tables with the Macro Language

Chapter 8: Presenting Survey Graphics

• Introduction Tufte's Principles of Graphical Excellence Getting Started with SAS/GRAPH Viewing SAS/GRAPH Output Customization Techniques Histograms Plots Labeling Data Points with Notes Resizing Graphics Output

Afterword - The Practice of Survey Research: Concluding Remarks

Appendix A - A Beginner's Guide to SAS-L

Appendix B - SAS Resources on the Web

Glossary

References

About the Author