"This thoroughly enjoyable book interlaces and compares academic theory with practical examples, exposing often ignored realities, and through this identifies many new opportunities to realise the benefits in this critical area of operations. With reductions in inventory stalling and rapidly increasing pressures on the value chain, this well researched book makes a truly valuable contribution to demand driven inventory thinking and practice which belies its relaxed style."
"The timeliness for a conversation explaining the rationale for a demand driven, versus exclusively supply managed, organization could not be better. And, the manner in which Bob has taken the subject on, with his approachable and compelling anecdotes supported by rigorous analytical reasoning, is sure to open up a good deal of long awaited and necessary debate. Manufacturers and retailers, both, will want this book on their desks as a fundamental resource for reconciling their differentiated points of view so that a true partnership might win the day for all."
"Bob Davis has produced an interesting page turner, simplifying KANBAN, JIT, VMI, CPFR and shedding light on how inventory management needs to be demand driven, optimized and focused on replenishment. Davis uses many anecdotes and examples such as Mary's candles to illustrate complex topics and explain critical phenomena such as long tail phenomenon, bull whip effect and the cost of expediting. The author is masterful at elevating supply chain concepts from the dark underbelly of the organization to the operations and executive level. A must read for all supply chain professionals and key executives."