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Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy

About the Book

book cover Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy
By: Olivia Parr Rud
ISBN: 978-0-470-39240-9


Anticipated publication date: Summer 2009


Olivia Parr Rud's Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy provides the latest practices that are emerging in organizational development in terms of business intelligence. Many books in the marketplace discuss the importance of emotional intelligence in the corporate environment. However, this book goes a step further by taking the position that the speed of change and advancements in technology deem these competencies essential to survival. It looks at components of chaos theory, complex adaptive systems, and quantum physics to provide a scientific framework for the new corporate examples and explains why these competencies are critical given the speed of change, globalization, and advancement in technology and business intelligence.

As more and more companies start to use business intelligence tools and technology, they will move toward enterprise-wide solutions, which can cause organizational and alignment issues. Business Intelligence Success Factors will help these companies formulate a solution.

About the Author

author photo Olivia Parr Rud is the president and founder of OliviaGroup, a consulting firm that helps companies maximize their database marketing potential. She is an internationally known speaker and author. She has more than twenty-three years' experience in marketing, with a fourteen-year emphasis in data mining and statistical analysis. In addition, she is an instructor for SAS Institute's Business Knowledge Series as well as a faculty member of Data University, an online university that features experienced database marketing professionals who provide one-on-one training worldwide. Prior to forming OliviaGroup, Parr Rud held management positions at Fleet Bank, National Liberty Insurance, and Providian Bancorp. She regularly speaks worldwide. In addition, she writes frequently for www.b-eye-network.com. Her Web site is www.oliviagroup.com.