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The Data Asset: How Smart Companies Govern Their Data for Business Success

About the Book

book cover The Data Asset: How Smart Companies Govern Their Data for Business Success
By: Tony Fisher
ISBN: 978-0-470-46226-3
Pages: 224


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Organizations set their business strategies and direction based on information that is available to executives. Certain critical assets are considered in business planning, but often data is overlooked by executives, boards of directors, or strategic planners. It is difficult for the IT and business groups to get sponsorship, funding, and resources allocated to managing data. Tony Fisher's The Data Asset: How Smart Companies Govern Their Data for Business Success provides the guidance not only for building the business case for data quality and data governance but also for developing methodologies and processes that will enable organizations to better treat their data as a strategic asset.

The book explores the new shift in the way that successful businesses are thinking about and treating data, moving from simply producing data to a focus on consuming data. Providing you with guidance for building the business case for data quality and data governance, it also helps you develop the methodologies and processes that will enable your organization to better treat your data as a strategic asset.

Author and data quality expert Tony Fisher outlines the rules of data governance and looks at how your business can improve data quality, as well as plan and implement an effective data governance program, with discussion of:

  • Risk mitigation
  • Cost control
  • Revenue optimization
  • Data quality and data governance
  • Undisciplined organizations
  • Reactive and proactive organizations
  • Technologies required for effective data quality and data governance

The Data Asset reveals how to get your data to work for you without breaking the bank or scrapping your current solutions. Making the case for ridding your organization of undependable data and the opportunities that exist when you treat data as a strategic advantage, this book proves-regardless of the industry that your company is in or the business issues that you face-that managing your data is vital to achieving your goals and keeping your business successful.

About the Author

author photo Tony Fisher is President and CEO of DataFlux, a wholly owned subsidiary of SAS, which enables companies to analyze, improve, and control their data through an integrated technology platform. He has guided DataFlux through tremendous growth as it became a market-leading provider of data quality and data integration solutions and speaks throughout the world on emerging trends in data quality, data integration, and master data management, as well as how better management of data leads to business optimization.

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