SAS Books Recommended Books

The Wiley and SAS Business Series

Presenting books that help senior-level managers with their critical management decisions.


*Activity-Based Management for Financial Institutions: Driving Bottom-Line Results* By Brent Bahnub ISBN 978-0-470-56222-2	*Big Data Analytics: Turning Big Data into Big Money* By Frank Ohlhorst ISBN 978-1-1181-4759-7	*Branded! How Retailers Engage Consumers with Social Media and Mobility* By Lori Schafer and Bernard Brennan ISBN 978-0-47076-867-9

*Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation* By Lora Cecere and Charles Chase ISBN 978-1-118-21831-0	*Business Analytics for Managers: Taking Business Intelligence Beyond Reporting* By Gert Laursen and Jesper Thorlund ISBN 978-0-470-89061-5	*Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age* By Gert Laursen ISBN 978-0-470-91286-7

*The Business Forecasting Deal: Exposing Myths, Eliminating Bad Practices, Providing Practical Solutions* By Mike Gilliland ISBN 978-0-470-57443-0	*Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure* By Michael Gendron ISBN 978-1-1184-2308-0	*Business Intelligence Competency Centers: A Team Approach to Maximizing Competitive Advantage* By Gloria Miller, Dagmar Bräutigam, and Stefanie Gerlach ISBN 978-0-470-04447-6

*CIO Best Practices: Enabling Strategic Value with Information Technology, Second Edition* By Joe Stenzel ISBN 978-0-470-63540-7	*Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media* By Frank Leistner ISBN 978-1-1183-8643-9	*Credit Risk Assessment: The New Lending System for Borrowers, Lenders, and Investors* By Clark Abrahams and Mingyuan Zhang ISBN 978-0-470-46168-6

*Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy* By Olivia Rud ISBN 978-0-470-39240-9	*Case Studies in Performance Management: A Guide from the Experts* By Tony Adkins ISBN 978-0-471-77659-8	*Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring* By Naeem Siddiqi ISBN 978-0-471-75451-0

*Customer Data Integration: Reaching a Single Version of the Truth* By Jill Dyche and Evan Levy ISBN 978-0-471-91697-0	*The Data Asset: How Smart Companies Govern Their Data for Business Success* By Tony Fisher ISBN 978-0-470-46226-3	*Delivering Business Analytics: Practical Guidelines for Best Practice* By Evan Stubbs ISBN 978-1-1183-7056-8

*Demand-Driven Forecasting: A Structured Approach to Forecasting* By Charles Chase ISBN 978-0-470-41502-3	*Enterprise Risk Management: A Methodology for Achieving Strategic Objectives* By Gregory Monahan ISBN 978-0-470-37233-3	*Executive’s Guide to Solvency II* By David Buckham, Jason Wahl, and Stuart Rose ISBN 978-0-470-54572-0

*The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business* By David Thomas and Mike Barlow ISBN 978-0-470-88602-1	*Fair Lending Compliance: Intelligence and Implications for Credit Risk Management* By Clark Abrahams and Mingyuan Zhang ISBN 978-0-470-16776-2	*Foreign Currency Financial Reporting from Euro to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications* By Robert Rowan ISBN 978-1-1180-2442-3

*Human Capital Analytics: How to Harness the Potential of Your Organization's Greatest Asset* By Gene Pease, Boyce Byerly, and Jac Fitz-enz ISBN 978-1-1184-6676-6	*Information Revolution: Using the Information Evolution Model to Grow Your Business* By Jim Davis, Gloria Miller, and Allan Russell ISBN 978-0-471-77072-5	*Manufacturing Best Practices: Optimizing Productivity and Product Quality* By Bobby Hull ISBN 978-0-470-58214-5

*Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work* By Frank Leistner ISBN 978-0-470-55990-1	*The New Know: Innovation Powered by Analytics* By Thornton May ISBN 978-0-470-46171-6	*Marketing Automation: Practical Steps to More Effective Direct Marketing* By Jeff LeSueur ISBN 978-0-470-12542-7

*Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics* By Gary Cokins ISBN 978-0-470-44998-1	*Retail Analytics: The Secret Weapon* By Emmett Cox ISBN 978-1-118-09984-1	*Performance Management: Finding the Missing Pieces (to Close the Intelligence Gap)* By Gary Cokins ISBN 978-0-471-57690-7

*Social Network Analysis in Telecommunications* By Carlos Reis Pinheiro ISBN 978-0-47064-754-7	*Statistical Thinking: Improving Business Performance, Second Edition* By Roger Hoerl and Ronald Snee ISBN 978-1-118-09477-8	*Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics* By Bill Franks ISBN 978-1-118-20878-6

*Too Big to Ignore: The Business Case for Big Data* By Phil Simon ISBN 978-1-118-63817-0	*The Value of Business Analytics: Identifying the Path to Profitability* By Evan Stubbs ISBN 978-1-118-01239-0	*Visual Six Sigma: Making Data Analysis Lean* By Ian Cox, Marie Gaudard, Philip Ramsey, Mia Stephens, and Leo Wright ISBN 978-0-470-50691-2

*Win with Advanced Business Analytics: Creating Business Value from Your Data* By Jean Paul Isson and Jesse Harriott ISBN 978-1-118-37060-5

In a unique partnership that builds on the cutting edge business knowledge of SAS and the extensive publishing experience of Wiley, SAS Institute and John Wiley & Sons, Inc. have joined forces to create The Wiley and SAS Business Series. Titles in this series address key issues related to SAS solutions such as SAS Business Intelligence, SAS IT Management, SAS Financial Management, SAS Value Chain Analytics, SAS Customer Relationship Management, and SAS Strategy Management.

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The Wiley and SAS Business Series

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