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SAS Books - Adele Sweetwood Author Page

About Adele Sweetwood

Adele Sweetwood author photo
With limitless energy and an exceptional team, Adele Sweetwood leads global marketing for SAS, the world's largest independent analytics company. Adele guides marketing strategy and go-to-market programs across field and digital marketing, demand generation, retention marketing, marketing sciences, and event marketing. She oversees digital investments in advertising, content, search, and social media; furthermore, she has been instrumental in establishing the customer contact center, customer reference team, and the award-winning Executive Briefing Center at SAS. With an emphasis on building an analytical culture in marketing and delivering relevant programs to clients, she empowers her organization with data and analytics that allow for consistent results in revenue growth and optimized customer interactions.

Away from the office, Adele volunteers as a leadership mentor and has served on the boards of several community organizations. She is a passionate and authentic leader who is inspired daily by the people in her life.

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The Analytical Marketer: How to Transform Your Marketing Organization book cover

The Analytical Marketer: How to Transform Your Marketing Organization

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