Usage Note 53302: Setting up geographic targets
SAS® Intelligent Advertising for Publishers compares a visitor's IP address with geographic data that corresponds to the IP address. Geographic data enables targets to be built using the data elements shown in the table below.
Targeting Item | Targeting Tag | Corresponding Ad Call Tag |
City | City | geo_city |
Metro code (US, Great Britain, and France only) | Metro code | geo_metro_code |
Country | Country | geo_country |
Region (state or province) | Region | geo_region |
IP address | IP Address | geo_ip |
Postal code (ZIP code) | ZIP code text | geo_zip_code_text |
Connection speed | Conn speed | geo_conn_speed |
Radial Distance in Miles | Geo Distance Miles | latitude, longitude
|
Radial Distance in Kilometers | Geo Distance Kilometers | latitude, longitude |
Geographic data is provided by Digital Element, a third-party data provider. The geographic data lookup is performed at the initiation of a visitor's ad-serving session. SAS Intelligent Advertising for Publishers updates the geotargeting data that it receives from Digital Element on a weekly basis. See the Digital Element website for information about Digital Element's technology and accuracy.
Build the Geotarget
To build a geotarget, follow these steps:
- Click the Targeting tab on the main page and then click the Targets tab.
- Update an existing target or add a new one.
- Find cities, countries, regions, metro codes, and ZIP codes by using the search in the Targets tab.
Tip: Enter a percent sign (%) to see a list of all possible entries.
- To specify coordinates for longitude and latitude, select the Geo Distance target. Enter the coordinates directly, or click the icon beside the right value and use the selector to outline the desired area.
The numeric codes for country, metro, and region codes are not translated into text values. To access the codes and their corresponding values, see the following topics:
- SAS Note 53309 provides a link to a downloadable CSV file that maps country code values to the codes used in the Target tab.
- SAS Note 53339 provides a link to a downloadable CSV file that maps metro code values to the codes used in the Target tab. UK metro codes are based on ITV regions. (ITV is a commercial public service television network in Great Britain.)
- SAS Note 53305 provides a link to a downloadable CSV file that maps region code values to the codes used in the Target tab.
Note: ZIP codes can be targeted, but counts are not logged against them by default. Logging can be turned on by request.
- See SAS Note 53321 for information about geotargeting using data that is not tied to the visitor's IP address (for example, targeting to a visitor's search request to find a hotel in another city).
-
See SAS Note 53362 for information about targeting by connection speed.
Operating System and Release Information
SAS System | SAS Intelligent Advertising for Publishers | N/A | | |
*
For software releases that are not yet generally available, the Fixed
Release is the software release in which the problem is planned to be
fixed.
Instructions for building geographic targets.
Date Modified: | 2014-08-08 13:04:11 |
Date Created: | 2014-06-25 12:53:56 |