Customer Intelligence
Generally speaking, customer intelligence is a two stage process - first gathering, then analyzing data on our customers. The goal of this process is not only to understand which customers are your good customers but also to better align their needs with your goals.
This section includes practical, real world examples of customer intelligence, including a myriad of examples from social networking through harvesting clickstream data. It will also address the use of analytics and data cleansing.
Section Chair:
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Peter Eberhardt |