SAS INDUSTRY SOLUTIONS
To stay in the game and win, you need agile strategies, clear-sighted decision making and the ability to focus scarce resources in every area of your enterprise on the activities most likely to result in success. SAS Industry Solutions offer industry-specific software, domain expertise and data models designed to help businesses achieve objectives more quickly, with less risk and at lower cost. Presentations in these sections are designed to show attendees how SAS technologies apply to specific industries:
| Communications, Media, Entertainment and Travel | |
| Keynote: Targeting in 3 Dimensions | |
| Customer Intelligence | |
| Keynote: Competing on Web Analytics | |
| Education | |
| Keynote: Benchmarking Internationally: The Need Confronts the Reality | |
| Energy and Utilities | |
| Keynote: Leading the Way to the Third Industrial Revolution and a New Social Europe in the 21st Century | |
| Financial Services | |
| Keynote: Winning The BI Contest | |
| Keynote: Beyond the Apprentice Model: The Challenge for Business Analytics in Insurance | |
| Government | |
| Keynote: Intelligence Beyond the Expected & the Norm | |
| Keynote: Doing More with Less | |
| Pharma, Life Sciences and Healthcare | |
| Keynote: Digital Medicine: The Future of Information Technology in Healthcare | |
| Keynote: HL7, CDISC and the FDA - Moving on Down the Path to Data Standards | |
| Retail | |
| Keynote: Building a Better IT Business Case | |
| Keynote: Navigating Through Informed Intuition | |
- Communications, Media, Entertainment and Travel
Targeting in 3 Dimensions
John Styers, President, Moblico – Mobile Life Company
We have all witnessed the epic migration of the Advertising and Marketing industry as it has evolved from the historic communication media to the advanced services of Web, Mobile and ITV. Mobile Advertising suggested the coup de grace had arrived, but, are we really ready for a generational shift in the way that data is collected, analyzed and distributed to provide the most relevant, personalized and effective offer to the consumer? How do we leverage the knowledge of one media type with that of another? Are we ready for true personalization and one-on-one engagement? Is Mobile Advertising the destination or simply part of the journey? Will we ever create a brand relationship that "follows" the consumer from Mobile to Desktop to TV? This presentation will walk you through the current landscape of Mobile Advertising, existing gaps, and opportunities to reach out to other media and provide even better targeted offers and communications.
- Customer Intelligence
Competing on Web Analytics
Eric Peterson, CEO and Principal Consultant, Web Analytics Demystified
A few years ago companies created a competitive advantage simply by being online and having a presence in the digital realm. Unfortunately, the first-mover advantage has largely evaporated in most sectors, forcing companies to look elsewhere for strategies to make better decisions and maximize the value of the online channel. In 2007, in the best-selling Competing on Analytics: The New Science of Winning, Tom Davenport and Jeanne Harris described how great organizations like Harrah's, Netflix, Best Buy, and the Boston Red Sox used analytics to trump their rivals. Now, in 2008, Eric T. Peterson of Web Analytics Demystified is extending Tom and Jeanne's work into the online channel with his groundbreaking presentation, Competing on Web Analytics. Based on a combination of his 2005 JupiterResearch report Web Analytics: Framework for Using Data to Drive Business Success, his strategic consulting practice, and over a decade of work in the digital measurement industry, Mr. Peterson will outline how people, process, and technology should be leveraged to create a competitive advantage in the increasingly fragmented online world.
If you've ever struggled with your digital measurement and online customer intelligence efforts, either because you didn't trust the data, didn't understand the data, couldn't get the data you actually needed, or couldn't use the data you had been given, come see Competing on Web Analytics. You'll learn how you can transform your current use of web analytics data by creating a digital measurement roadmap, you'll hear first-hand about the successes your peers and competitors are already reporting, and you'll gain valuable insights into how to deploy the best technology, hire the best people, and create the best business processes designed to improve your ability to compete in the online channel.
- Education
Benchmarking Internationally: The Need Confronts the Reality
Andreas Schleicher, Head of the Indicators and Analysis Division, OECD Directorate for Education
The competition for jobs and talent among nations has been increasing over the last decade. Among the industrialized countries with the largest expansion of college education over the last decades, most still see rising earnings differentials for college graduates, suggesting that an increase in knowledge workers does not necessarily lead to a decrease in their pay as is the case for low-skilled workers. The other player in the globalization process is technological development, but this too depends on education, not just because tomorrow's knowledge workers and innovators require high levels of education, but also because a highly-educated work force is a prerequisite for adopting and absorbing new technologies and increasing productivity. Together, skills and technology have flattened the world such that all work that can be digitized, automated and outsourced can now be done by the most effective and competitive individuals, enterprises or countries, wherever they are. As a result, many countries have significantly raised the bar for student achievement. These countries recognize that relevant education standards are no longer only those of the city or state next door but those achieved by the best performing systems worldwide. The presentation will start with a review of how the global talent pool has changed. Based on new results from OECD's Programme for International Student Assessment (PISA), it will then examine where the United States and other countries stand in terms of educational performance. More importantly, it will highlight what the best performing education systems show can be achieved in terms of the quality of learning outcomes, equity in the distribution of learning opportunities, and efficiency in the management of education. It will conclude with identifying some of the policy levers that are associated with educational success.
- Energy and Utilities
Leading the Way to the Third Industrial Revolution and a New Social Europe in the 21st Century
Jeremy Rifkin, President, Foundation on Economic Trends
We are approaching the sunset of the oil era in the first half of the 21st century. The price of oil on global markets continues to remain high and peak global oil is within sight in the coming decades. At the same time, the dramatic rise in carbon dioxide emissions from the burning of fossil fuels is raising the earth's temperature and threatening an unprecedented change in the chemistry of the planet and global climate, with ominous consequences for the future of human civilization and the ecosystems of the earth.
The European Union needs a powerful new economic narrative that will push the discussion and the agenda around climate change and peak oil from fear to hope and from economic constraints to economic possibilities. That narrative is just now emerging as industries across Europe begin to lay the groundwork for a post-carbon Third Industrial Revolution.
The key, for both Europe and the world, is to lay out a compelling "social vision" to accompany the new economic vision. The Third Industrial Revolution provides the framework for the birth of a "New Social Europe" in the first half of the 21st Century. Just as the distributed IT and internet communication revolutions dramatically changed the social context, as well as the economic parameters of doing business, a distributed renewable energy revolution will have a similar impact on Europe and the world.
- Financial Services
Winning The BI Contest
Beyond the Apprentice Model
Daymond Ling, Senior Director, Canadian Imperial Bank of Commerce
Business Intelligence covers a wide gamut of analysis activities such as Reporting, OLAP, Dashboards and Data Mining. However, like all tools and technologies, merely using BI on existing processes may not deliver the home run that one is hoping for. Organizations that want to compete on analytics need to use the new capabilities wisely in order to create value and out-compete in their marketplace.
This presentation will touch on three subjects. First, identify the right set of problems to solve, thus creating value on a larger scale. Second, the role one should adopt in the organization to be able to influence value creation. And lastly, the right skill sets to out-compete in the BI human capital marketplace.
Mark B. Gorman, Principal, Mark B. Gorman & Associates
The challenge for Business Analytics, in insurance profitable growth, is an elusive goal in today's increasingly competitive insurance industry. Rapid development and deployment of new products and product features, balancing broader distribution channel opportunities, managing risks across the organization, and making more precise pricing decisions require effective decisions to be made with greater accuracy, efficiency and transparency. Personal experience, while still valuable, is often insufficient to meet the requirements for consistent, accurate and precise decisions. Leading organizations are increasingly turning to Business Analytics as a key factor for survival. Business Analytic solutions are being used by insurers to reduce the time required to react to competitive pressure, to respond efficiently to market changes, to increase effectiveness of business managers in driving value for the organization, and to improve the precision and efficiency of operational decisions. Yet widespread enterprise wide programs are still an anomaly.
- Government
Intelligence Beyond the Expected & the Norm
Doing More with Less
Richard Ingraham, VP Government Healthcare, Policy Studies, Inc.
Theme: What is the cultural shift in approach to public health decision making required to drive innovation? What are the economic and policy pressures demanding innovation in all governement sectors? The exponential growth in data within the governement and public health arena will remain an untapped diamond-mine without consistent capture, analytic bredth and strategies for dissemination & use.
Synopsis: As healthcare progresses thru the first decade of the 21st Century, why is it so difficult for public health agencies and government in general to leverage their greatest asset: information? New focus on the rising uninsured, disease surveillance, improving patient and provider engagements, healthcare delivery & payment reform, electronic medical records and medical informatics all present seemingly unlimited opportunities to lower costs, increase safety and improve outcomes. Yet what is causing a governmental agency's seemingly stagnant capacity? The organization must leverage learning's from other industries. Whether it be fraud detection, direct marketing, rapid alert systems or simply facilitating self-reporting by program beneficiaries, the opportunity to leverage business intelligence platforms will be a key differentiator in whether any agency just responds to expected trends or is equipped to go beyond what was forecasted and meets the ever-changing demands of the public and the adm inistration. It is time for disruptive change to achieve next generation service, accountability and financial stewardship.
Key Take-aways:
- An understanding of the critical information evolution stages every organization must survive and how to shepherd faster stage progression.
- An understanding of the advantages of intelligence platforms over market-leading, albeit piece-meal, approaches.
- The ability and importance to drive innovation over resource intensive tasks.
- A focus on the need for fleetness-of-foot reaction to new demands for information.
- An ability to clearly articulate value delivery thru member, agency and subscriber business intelligence interfaces.
- The security of how to operate effectively in the changing 2009 economy.
Ben Zenick, Vice President, Consulting Services and Co-founder of Zencos
The face of the nation is changing today more than ever. This change is requiring government organizations to "tighten the belt" even more than they have in the past while maintaining or increasing the level of service to their constituents. In a time where the government workforce is aging, talent is difficult to retain, budgets are smaller, and organizations are asked to address a variety of additional issues, more than ever government is being forced to "Do More with Less."
While technology may seem the quick and easy answer, there are many different routes that an organization can pursue. Some of these routes can lead to a leaner more efficient organization while others can lead to just the opposite. How you and your organization choose to navigate these options can literally mean the difference between your ability to "Do More with Less" and failure.
Technology, if implemented effectively, can help your organization succeed through the delivery of repeatable solutions enabling activities such as determining fraud, improving tax collections, increasing economic development efforts, retaining and recruiting talent, and optimizing public safety efforts. This talk will focus on how the technology and repeatable solutions can be utilized to generate revenue, reduce costs, and increase service levels to constituents and customers, all within a scalable maintainable infrastructure enabling government agencies the ability to "Do More with Less."
- Pharma, Life Sciences and Healthcare
Digital Medicine: The Future of Information Technology in Healthcare
HL7, CDISC and the FDA - Moving on Down the Path to Data Standards
Jeff Goldsmith, PhD, President, Health Futures Inc.
How will modern information technology alter the role of the major actors in healthcare: consumers, health plans, hospitals, physicians and pharmaceutical firms? How will modern IT transform health services and improve quality, productivity and health worker morale at the same time? Why has IT adoption been so slow and painful in healthcare?
Stephen E. Wilson, Director of Biometrics III, Food and Drug Administration (FDA)
Globalization, law (The Food and Drug Administration Amendments Act of 2007 -FDAAA and PDUFA IV) and Agency initiatives (e.g., The Critical Path) are shaping new directions for product development, science and regulatory processes. The Agency is pushing forward simultaneously to assure quality, expedite drug development and to enhance the submission and review of applications for new drugs, biologics and devices. Motivated by many pressures to change and improve, we are working to develop new standards for collection, submission and review tools. SDTM, SEND and ADaM and Janus are real. Health Level 7 (HL7) and the Clinical Data Interchange Standards Consortium (CDISC) are important partners in this effort.
What is the vision? How are we going to get there? What is the "roadmap"? You are part of this. We need to be on the same "path." It's important for all of us to talk, to listen and to learn.
- Retail
Building a Better IT Business Case
Navigating Through Informed Intuition
Dr. Stephen G. Timme, President, FinListics Solutions and Adjunct Professor at the Georgia Institute of Technology
Building a credible business case is essential for the optimal allocation of resources. Yet, studies show that many initiatives that look good on paper, fail to deliver the promised financial benefits. This session presents a proven stage-gate process for developing a better IT business case. A case study is used to explore:
This session is a must for all IT professionals involved in any aspect of developing business cases, selling these initiatives to senior management and implementing IT initiatives.- Assessing strategic fit.
- Analyzing
- Forecasting incremental cash flows.
- Dealing with intangible benefits.
- Estimating Total Cost of Ownership.
- Conducting breakeven analysis.
- Performing reality checks.
- Addressing change management issues.
- Monitoring and sharing investment performance.
Dee Warmath, Vice President of Retail Insights, NPD Group
In our session, we will examine the impact of economic perceptions on the retail responses of consumers. In this environment, we will present examples of how various retail organizations have approached the research and analysis function, as well as the advantages/disadvantages of each approach. We will raise a series of questions we hope the participants ask of their own organizations. Where are their research and analysis functions located today? Are they rubber stamps? Order takers? Or keepers of the brutal truth? Do they have multiple teams located in different parts of their organization or are they centralized? Have they organized these groups by information source or by business application?
Through our examples, we will demonstrate that there is no one right way for every organization (although there are potentially a few wrong ways). The key is to understand the options and how they relate to the current and desired state of your organization. Ultimately, you want to find the answer that is most likely to generate informed intuition and a path that will lead you there.
