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Agenda Overview
| Monday, 21 May 2007 |
| 15:00 - 18:00 |
Registration and information |
| 20:00 - 23:00 |
Executive Reception at Vasa Museum, Stockholm |
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| Tuesday, 22 May 2007 |
| 07:15 - 19:00 |
Registration and information |
| 07:30 - 08:30 |
Breakfast in networking hall |
| 08:30 - 08:45 |
Welcome & opening remarks Mikael Hagström, Executive Vice President, SAS Europe, the Middle East, Africa (EMEA) and Asia Pacific |
| 08:45 - 10:30 |
Keynote presentations
Steve Forbes, President and CEO, Forbes
James H. Goodnight, PhD, CEO, SAS
Jim Davis, Senior Vice President and Chief Marketing Officer, SAS |
| 10:30 - 10:55 |
Break in networking hall |
| 11:00 - 12:15 |
Keynote presentation Professor Gary Hamel, Director, Management Innovation Lab, London Business School |
| 12:15 - 13:25 |
Networking lunch |
| 13:30 - 14:15 |
Keynote presentation S. Ramadorai, CEO and Managing Director of TCS (TATA Consultancy Services) |
| 14:15 - 15:00 |
Break in networking hall |
| 15:00 - 15:55 |
Track sessions Banking: "Enterprise Risk Intelligence: Innovation through Analytics" Royal Bank of Scotland

Business and Technology: "Driving Investment Insight that Benefits Clients: How Standard Life Investments Uses Business Intelligence to Manage £140bn in Funds" Standard Life Investments

Communications, Media and Services: "The Benefits of a Business Intelligence Competency Center: Articulating the Value for Your Organization" KLM

Insurance: "Optimizing Resources for Enhanced Customer and Stockholder Value" Eurovida

Manufacturing: "Enterprise Purchasing Management: How to Transform Data into Insight with Business Intelligence and Analytics" Baosteel

Public Sector: "Better Productivity in Municipal Government: A Purchasing System Dashboard" CSI-Piemonte
 Retail: "Gaining Real Intelligence at Every Step of the Merchandising Life Cycle to Maximize Profitability" Luxottica |
| 16:00 - 16:55 |
Track sessions
Banking: "Accurate Options Prices in Real-time" Bank of Israel

Business and Technology: "MiFID: Using Regulatory Change to Create a Competitive Advantage" Sun Microsystems

Communications, Media and Services: "Improving Supply Chain Effectiveness through Performance Management and Advanced Business Analytics" TDC

Insurance: "Corruption and Fraud in the Healthcare Sector" Techniker Krankenkasse

Manufacturing: "The Best in Gaining Ground: How Poland's Leading Fertilizer Exporter Uses Business Intelligence to Gain a Competitive Edge" ZA Pulawy

Public Sector: "Performance Management with Balanced Scorecard: The Link Between Current Activities and Long-term Success" Philippines Bureau of Internal Revenue

Retail: "Intelligent Process Automation: A 21st Century Business Value Requirement" SAS |
| 17:00 - 18:30 |
Networking reception in networking hall |
| 19:00 - 22:00 |
Country dinners |
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| Wednesday, 23 May 2007 |
| 07:15 - 17:00 |
Registration and information |
| 07:30 - 08:30 |
Breakfast in networking hall |
| 08:30 - 08:40 |
Opening remarks Mikael Hagström, Executive Vice President, SAS Europe, the Middle East, Africa (EMEA) and Asia Pacific |
| 08:40 - 09:25 |
Keynote presentation Jeanne G. Harris, Director of Research, Accenture Institute for High Performance Business |
| 09:30 - 10:25 |
Track sessions
Banking: "The Journey through Information Exploitation for Customer Interaction" Citibank Singapore

Business and Technology: "Navigating Your Enterprise with Business Intelligence The Role of a Business Intelligence Competency Center" Medical Benefits Fund Australia

Communications, Media and Services: "Improve Customer Service and Grow Revenue with a Business Intelligence Competency Center" NTT DoCoMo

Insurance: "Predict Fraud Before Claims are Paid: Accurate and Timely Information Delivers Results" Samsung Life Insurance

Manufacturing: "Applying Data Mining and Forecasting to Improve Productivity, Quality and Profitability" POSCO

Public Sector: "Executive Health System: Performance Management for the planning of the Human Resources and Health Expenses Policies" Regione Umbria

Retail: "Focus on the Customer: Developing a Common Platform for Global Marketing Initiatives" Office Depot, Inc. |
| 10:30 - 11:25 |
Track sessions
Banking: "From Database Marketing to Competitive Advantage Client Analytics to Mature Your Organization" UBS

Business and Technology: "Performance Management: An IT Service Provider's Success Story" FIDUCIA IT AG

Communications, Media and Services: "Optimizing the Customer Experience: Gain an Edge Over the Competition" Wolters Kluwer

Insurance: "Insurance and Takaful Performance Benchmarking: How to Apply Business Intelligence, Analytics and Risk Scoring for Industry-Wide Innovation" ISM Insurance Services Malaysia

Manufacturing: "Applying Analytics to Predict and Prevent Critical Warranty Issue" Volvo

Public Sector: "Cracking Down on Fraud: Recover Funds and Prevent Improper Payments" UK National Health Service

Retail: "Eliminating the Guesswork with Demand Forecasting: Best Practices for Replenishment Strategies" Waitrose |
| 11:30 - 12:15 |
Break in networking hall |
| 12:15 - 13:25 |
Networking lunch |
| 13:30 - 14:25 |
Track sessions
Banking: "A Credit Scoring System for Basel II Compliance" Unicredit Global Information Services and Unicredit Group

Business and Technology: "IT no longer Supports the Business, it Powers the Business" HP & SAS

Communications, Media and Services: "Targeted Interactions with 700,000 Customers The Key to Successful One-to-One Communication" Hjemmet Mortensen

Insurance: "The Evolution of Performance Management Why You Can't Afford to Wait" Pen-Sam

Manufacturing: "Engine Condition Monitoring" SR Technics

Public Sector: "Activity-Based Management: Delivering Efficient and Effective Services to Citizens" BPS, South Africa

Retail: "Customer Insight and Loyalty Campaigns: Maximizing Experiences While Managing Profitability" Loyalty Management Group Ltd |
| 14:30 - 15:30 |
Keynote presentation Gabor George Burt, Blue Ocean Strategy |
| 15:30 - 15:45 |
Closing remarks Mikael Hagström, Executive Vice President, SAS Europe, the Middle East, Africa (EMEA) and Asia Pacific |
| 15:45 - 16:45 |
Closing reception in networking hall |
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