The match Behavior operator enables you to do a field comparison between the behavior table and a transaction table. The selection criteria are met when the value of every matching column in the transaction table row equals the value of the corresponding matching column in the behavior table row.
For example, "Product" in a transaction table can have a corresponding matching column "Product" in the behavior table.
Both text and numeric column types are supported for field matching. You can combine multiple match behaviors with AND.