Driver Formula: Unit Value

In the following picture, you can see:

1. The driver formula is Count.
2. The driver quantity for the first transaction is 51.
3. The cost per transaction (Value) for the first transaction is 73.9036050297. This represents the number of units (51) times the unit value from the behavior table (1.4490902947).

   So, driver quantity (which represents number of units) times price per unit equals Value (cost per transaction).